Cosmetic surgery and treatments are typically associated with women as breast augmentation is one of the most common options, but men are a growing market for procedures and nonsurgical choices such as liposuction, hair restoration, and injectables. More U.S. men are choosing BOTOX® Cosmetic than ever before to combat facial lines and wrinkles, so much so that it’s called Brotox—BOTOX® for bros. Brotox is a quick fix with no downtime, offering fast results over your lunch break.
BOTOX® Cosmetic is the most popular nonsurgical treatment with 7,437,378 BOTOX® treatments in the U.S. in 2018 alone. Allergan, the company behind BOTOX®, announced last year they were going to target a new demographic—men. After decades of advertisements and products focused on aging women and mothers, Allergan began marketing “Brotox.” The number of men getting BOTOX® has risen 325 percent in the last 20 years, according to Allergan.
Men are being proactive about aging, and this rise in injectable treatments shows the stigma around cosmetic surgery and enhancements continues to go down, making men more comfortable with improving their appearance. Social media and celebrity influence may also contribute to this increase in popularity. Men feel the pressure to be selfie-ready 24/7 for Insta and celebrities are being open about the work they’ve had done, including Gordon Ramsay’s laser treatments for deep furrows on his face. Men who were too embarrassed or didn’t want to seem vain before are seeking cosmetic improvements now.
In the past, women were held to a higher standard when it comes to aging, but that’s not necessarily the case anymore. Men have developed concerns on appearances, so issues you often see with women such as body image, weight, and figure are also bothering men. Male cosmetic surgery is becoming routine, destigmatized, and a necessary part of staying competitive in the job market as one study found that those who look young generate more revenue than their peers who are or who look older. A 2018 survey also found that up to one in four Americans would consider cosmetic treatments to appear younger at work.
While both men and women seek BOTOX® Cosmetic to rejuvenate the face and immobilize certain lines and wrinkles, men seem to feel the pressure to maintain a youthful appearance to stay competitive in the job market, especially if you’re out of work and looking for a new job.
How Does Brotox Work?
BOTOX® Cosmetic is a world-renowned injectable product that’s helped millions of people address signs of aging or medical issues. Brotox, or BOTOX®, works by temporarily paralyzing muscles using a neurotoxin, botulinum toxin, made by the bacterium “Clostridium botulinum.” It addresses forehead lines, crow’s feet, and frown lines that are caused by repeated muscle movements produced when you smile, squint, frown, or raise your eyebrows. BOTOX® can also treat hyperhidrosis (excessive sweating), migraines, cluster headaches, muscular disorders, and incontinence.
Brotox takes just ten minutes to complete, and you can return to work and your normal activities right away. You may feel a pinch during the treatment, but generally, patients report little to no pain, and a numbing agent or ice is used on the area beforehand to ease discomfort. Men typically need extra units of BOTOX® Cosmetic to reach their goals due to more muscle mass.
Schedule your Brotox Treatment in Burlington or Bellingham Today
Brotox is a great non-invasive way for men to combat facial lines and wrinkles. Men no longer have to worry about the stigma once associated with cosmetic treatments, so whether you’re looking for an edge in your career path or concerned about your facial appearance in photos, Brotox can give you a youthful look with immediate results and zero downtime.
If you’re interested in Brotox, please contact RejuvenationMD® – Aesthetic Skin Treatment & Wellness Center in Bellingham at (360) 228-3864 or Burlington at (360) 228-3940. We serve patients in surrounding areas of Washington State.